First Rihanna’s bathrobe, now Gigi Hadid’s DHL tape dress — it seems luxury fashion is starting to look to the simple things around us (or at least inside our homes) for inspiration.
On Friday, Hadid walked the Vetements show during Paris Fashion Week in a yellow and red DHL-branded duct tape. The duct tape was fashioned into a strapless minidress, while her heels were also covered in the same tape. “She really delivered,” one commenter wrote on social media. “FedEx had 24 hours to respond,” another added.
While it may have been one of the most cost-effective pieces seen on the runway this season, the idea of using duct tape as a textile isn’t new. In 2017, Raf Simmons dressed models in a wool coat that was cinched at the waist with duct tape that read, “Walk with Me” and “RSYP Youth Project.” That same year, Jeremy Scott took inspiration from trash in his Moschino collection, showing a dress with straps and duct tape detailing. In 2022, Kim Kardashian made waves when she arrived at the Balenciaga show in Paris with her entire body covered in yellow and black police duct tape emblazoned with the Balenciaga logo. According to Vanessa Friedman, the New York Times’ chief fashion critic, the garment made a “sticky” sound as Kardashian walked.
Duct tape was originally invented during World War II by Vesta Stoudt, an American mother and munitions factory worker, who found a better way to pack boxes of soldiers’ ammunition. But it quickly became a versatile solution for everything from broken shoes to fixing jeep bumpers and making makeshift bandages. In the 2010s, duct tape became both fashionable and functional: it now comes with Hello Kitty, glow-in-the-dark, or even scented tape. Making a dress out of duct tape became a favorite challenge on reality fashion show Project Runway , while in 2010, in her award-winning music video for “Telephone” featuring Beyoncé, Lady Gaga wore yards of yellow duct tape with the word “caution” written on it as a prison outfit.
In 2011, Iowa State University held its first annual duct tape fashion show — covered by the New York Times — only allowing designs made entirely out of duct tape. The event was discontinued in 2015 due to “low interest,” but eager duct tape designers have continued to have a field day. With brands like Vetements and Balenciaga once again supporting the unconventional material, it seems the duct tape rolls are far from over.